Wednesday, October 04, 2006

Buy a DS Lite and do a good deed

I make no effort to hide my rampant Nintendo fanboyism. Anyone who reads this blog is certain to know the deep and undying affection I feel for my DS Lite (as well as my DS Fat, GBA, GBA SP, Gamecube, GBC, original NES, and, yes, even my Virtual Boy). I don’t expect you to feel the same. The world is chock full of people and some of ‘em like different things than me. It’s a simple yet unavoidable fact.

But let’s say, for the sake of argument, that you’d like a DS Lite to call your own. Let’s say, just for shits and giggles, that you’re looking for a sexy-cute handheld that, in addition to a secondary slot that will gladly accept any of the countless excellent Gameboy Advance cartridges you care to slap into it, boasts a primary maw that hungers for the latest in two-screened gaming tomfoolery.

If you, or the hypothetical you to which I previously referred, would also like to make the purchase of such tech a more altruistic exercise, you could hit up your local Target, where said retailer and Nintendo have elected to donate 100% of this week’s profits from sales of the pink iteration of this system to The Breast Cancer Research Foundation.

Here’s a scan from my local circular:

Do the right thing


red cat said...

as much as i love nintendo, it seems that every company these days is cashing in on breast cancer.

it just seems like companies who have products that come in pink anyway are slapping a pink ribbon on them.

well, i suppose it's for a good cause, marketing aside. i'm still holding out for a wii.

Z. said...

My only admonition concerns the fact that they’re only donating profits from what is most probably the least popular color. If Nintendo and Target really want to make a statement they should donate the profits from the sales of all DS Lite models. But, I imagine, such is the chief foible of “capitalism with a cause.”