By now I’ve no doubt you’ve heard that I am the TIME Magazine Person of the Year.
Okay, not just me… all of us really. I mean, TIME, that bastion of the old school ink and paper aesthetic, has elected to acknowledge the ground-breaking work that’s being done by those of us on the ground floor. Rather than confer this auspicious title upon some ultimately corrupt and self-serving political figure or some mindless corporate Svengali, TIME has instead bestowed the honor upon all who generate user content on this, the cusp of the digital age.
You can call it Web 2.0 or you can call it the computer/cultural revolution, but at the end of the day it’s just a bunch of people doing what they’ve always done. True, I may not’ve always written about nerd music and culture in a public forum such as this, but I’ve always written and it’s always been nerdy. Whether a song about the Super Friends or the back-story for a D&D campaign, I’ve been a nerd writer since I became a nerd who could write. I imagine the same goes for the rest of you. All you other bloggers and podcasters, all you YouTubers and MySpacers, all y’all who rhyme about Buffy the Vampire Slayer, bend circuits, or bust chiptunes: just like me, you’re just being yourself and doing your thing.
So does that mean that a major media outlet is acknowledging the hard (and generally thankless) work that we content monkeys crank out due to our own insatiable need to produce and our nigh-limitless free time? Probably not. More than likely it’s just a ploy to sell magazines, because that’s what TIME magazines does. It’s what they’ve always done.
So we’re back to square one; God is in his heaven and all is right with the world. We’re all doing what we’ve always done, and that, for me, is enough. Sure the world on its ear as pandemonium beats down the door, but that too is a constant. Same as it ever was.
There’s simply something within the human condition that causes people to create, whether it be for the global audience or simply for their own satisfaction. The WWW changes the rules, certainly, but the game is still the same. We can only hope that the Web itself will finally help to level the playing field and assure that those who are the most creative, the most noble, the most diligent, the most deserving, will finally get the gold rather than simply those who are the most connected.
Could such a thing really happen?
Hey, strange and wonderful things happen all the time.
For example, you are currently reading the words of a tiny man in a remote location via a technological marvel that our grandparents could scarcely have imagined.
The world’s funny that way.
At the end of the day, what TIME has said is at once both no big deal and an amazing revelation. Hopefully it reflects a shift in modern thinking that makes it more congruent with our modern age. Possibly it marks a turning point where we as a people can wrest power from the conglomerations that control what we see and hear and think and put that power in the hands of those with a more altruistic slant, those with a more in-depth understanding of the ramifications of this exceedingly technical world.
Of course I’m talking about the nerds.
But let's talk baby steps; with any luck, this time next year people like MC Frontalot and Dan Lamoureux will reap the rewards of a world where the D.I.Y. ethic has finally gained some clout.
Sure, it’s a pipe dream, but it’s my dream and you can share it if you like.
If, however, the new year brings with it the same foibles as the old year, I don’t reckon we’ll be too surprised.
And I suppose we’ll keep doing what we’re doing.
After all, it’s what we’ve always done.