I'm not sure what I expected from a feat of derring-do sponsored by a company that slings toxic sugar-water, but when I realized I had easy access to real-time coverage I sort of had to tune in. Okay, I'll admit that I initially though Colonel Joe Kittinger was the wacky uncle of daredevil Felix Baumgartner and I was actually watching a cleverly disguised parody of the real jump, but–damn, y'all–when he took that step out into nothingness? It was pretty epic.
Sure, it wasn't exactly "from the edge of space," but it was no less an impressive moment in applied science and soft drink capitalism. It even inspired my buddy John Anealio to pen a song commemorating this most stirring spectacle.